Mongolia climbs 14 spots to 108th in the 2025 Global Soft Power Index, marking a significant leap in its global influence. This progress reflects the country's growing efforts in media, diplomacy, and cultural engagement.

📊 Key Highlights from the Report

Mongolia’s rise is driven by significant gains in key categories such as media, international relations, and culture. The country jumps 30 spots to 98th place in Media & Communication, driven by campaigns like #GoMongolia, which increase global visibility. The Culture & Heritage category also sees a 21-spot rise to 94th place, reflecting the success of Mongolia’s efforts to promote its rich history and traditions worldwide.

• 🌏 International Relations: Mongolia advances 16 places to 122nd, reflecting its expanding diplomatic ties and active participation in global platforms. Similarly, Business & Trade rises by 18 spots, fueled by the country’s growing influence in mining and trade.
• 🔎 Education & Science: Notable progress in Education & Science, climbing 21 spots, driven by global academic partnerships and educational reforms. However, the Influence score drops by 0.2 points to 142nd, indicating challenges in maintaining geopolitical influence despite positive overall gains.

Mongolia’s national brand is valued at $13.6 billion, reflecting its global reputation in culture, tourism, governance, and economic performance.

☝🏻 What is the Global Soft Power Index?

The Global Soft Power Index assesses the soft power of 193 countries through extensive surveys, gathering insights from over 170,000 respondents in more than 100 markets. The United States remains at the top, followed by China, which surpasses the UK to claim 2nd place. Japan and Germany round out the top 5.

Last but not least… The #GoMongolia initiative continues to gain momentum, with Mongolia hosting record levels of tourism and attracting high-profile figures over the past 2 years. Increased official state visits further demonstrate the country’s growing diplomatic influence.