Mongolia’s music fans no longer have to wait to hear their favorite songs. With a surge of streaming platforms, users can now access music anytime, while local platforms are gaining ground, signaling a vibrant and growing domestic market.

🪂 Mongolian Platforms Rising

The country now hosts 3 active domestic platforms, MMusic, backed by MCS Group, MyArtist, launched last year, and the newest entrant, Sony, operated by Mongol Content LLC under Mobicom Corporation. Their emergence reflects increasing corporate investment in the sector and rising appetite for localized content.

• 💰 Access and Pricing: Subscription pricing ranges from ₮6,900 a month on Sonsy to ₮9,900 on MMusic, while MyArtist offers individual track purchases. Despite this, free access remains popular. Only 3 of the top 10 music apps on Mongolia’s App Store are paid services, underscoring the challenge of converting listeners into paying customers.
• 🚨 High Costs, Big Rewards: Operating in the nascent market remains costly. Platforms typically allocate 70%–90% of revenue to artists, ensuring creators are compensated but keeping operational costs high.

🫧 A Booming Market

Globally, music streaming revenue surpassed $20 billion last year, with 752 million paying subscribers. Spotify (SPOT) leads the pack with 276 million paid users and posted its first-ever profit of €1.1 billion in 2024, nearly two decades after its launch, showing the enormous potential of the streaming model.

However, the widespread availability of free streaming platforms continues to undermine intellectual property rights and limit revenue for local artists, highlighting a key challenge for Mongolia’s emerging music ecosystem.